People are looking for what you sell. Are you easy to find…digitally speaking?
Online sales on Black Friday 2022 reached an impressive $9.12 billion, with Cyber Monday sales surpassing $11.3 billion.
Black Friday and Cyber Monday stand out as two of the most significant shopping days in the United States. These occasions offer a unique opportunity for retailers to elevate sales and build excitement for the holiday season
At MCBI, we can helo you get digital-ready by creating or enhancing your digital marketing or social media
How to keep-up with digital consumer this Black Friday?
Black Friday and Cyber Monday present immense opportunities, and digital marketing services can be instrumental in gearing up for them, and the holidays too! Here we suggest a couple of tips you’lle be seeing in our 30-minute webinar next Thursday 7:00PM:
- Tune up your Analytics
We have seen dozens of campaigns that started without right tracking codes in place. At the end of campaigns you spend X amount on Social, and Y amount on Google Ads, you had Z in Total Sales…but who really contributed to the sale? Can you show an Ad to past visitors or existing customers? (the same way airlines or rental car companies show you ads after you browsed their websites). If you don’t have all the tracking tools in place you’ll never know which channel is more effective. - Run Paid Social Ads
Paid social ads are a great way to reach a large audience looking for deals during Black Friday and Cyber Monday at relative low price. You can boost your sales and reach your marketing goals by running paid social ads on the right platforms and targeting your ads to the right people.
Choose the right platform. When choosing a platform for your paid social ads, choose one your target audience is using. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok.
- Use search engine marketing to reach new customers
By running SEM campaigns (e.g. Google Ads) during Black Friday and Cyber Monday, you can reach a large audience looking for deals. You’ll need a plan that includes setting a Budget, creating effective ad copy, choosing the right keywords, and of course measuring results.
Join us for a 30-minute free webinar where we will help evaluate if your business is digitally ready to promote sales for Thanksgiving and the holidays!
Is your marketing keeping up with digital-centric consumer behaviors?
We will be hosting a webinar in Spanish on Wednesday Nov 15 @ 7 PM. EST and in English on Thursday Nov 16 @ 7:00PM, EST., places are limited enroll now!